Springfield Handyman

What we did

For Springfield Handyman, we executed a complete web design and SEO strategy from the ground up. We began by performing in-depth keyword research tailored to local search intent, focusing on high-converting phrases like “handyman Springfield MO” and “general contractor near me.” From there, we structured the site to support both service-based and location-based SEO pages, ensuring that each one was optimized to rank individually while contributing to the overall authority of the site.

Once the architecture was finalized, we designed the entire website using proven, high-converting templates and tailored each visual and UX component to match the branding and goals of Springfield Handyman. After design approval, we moved into full development — building a responsive, fast, and clean site that works well on both desktop and mobile.

We implemented conversion-focused elements like contact forms with dynamic fields (service, name, phone, zip code, etc.) to help capture lead data and improve client acquisition.

From start to end

Our process began with research and planning. We aligned keyword intent with user journey to ensure the pages not only ranked, but also converted. We built a custom sitemap to guide internal linking and on-page SEO flow, followed by layout design and page structure optimization.

Every piece of content, from service descriptions to call-to-action copy, was written with SEO and user clarity in mind. After development, we integrated the forms and configured them to pass leads directly to the Springfield Handyman team, ensuring every qualified visitor could become a contact.

The results we delivered

• A fully custom website designed for lead generation

• Clear on-page SEO implementation across service & location pages

• Built-in lead capture forms designed for conversion

• Optimized page structure for both Google ranking and user navigation

• Fast, mobile-responsive site ready to scale

The result? A clean, professional site that reflects the trustworthiness and experience of Springfield Handyman — and is already beginning to build visibility across Springfield, Joplin, and Ozark.

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